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Masa Maso to Cut Ad Spend 50% in 2012

Ebrun.com, 3/02/12

Mei Shan, VP of brand promotions for Chinese online men's fashion retailer Masa Maso, revealed today that Masa Maso will focus on increasing repeat business this year, slashing ad budgets by 50% and shifting its focus to search engine advertising. Read More

Rumor: Letao Announces False Fourth-Round Funding Figures

Ebrun.com, 1/12/12

A source close to the investment industry said recently that Chinese B2C online shoe retailer Letao had received USD 15 mln in its fourth round of funding, rather than the USD 30 mln it had announced, meaning that the amount of funds raised by the company had fallen sharply between its third and fourth rounds. Read More

Letao Obtains USD 30 Mln in Fourth-Round Funding

21st Century Business Herald, 1/10/12

Chinese B2C online shoe retailer Letao has revealed that it obtained USD 30 mln in fourth-round funding in December last year, led by an unnamed firm. Read More

Rumor: Web Directory Revenues to Drop in 2012

DoNews, 1/01/12

An industry source has said that web directory sites will likely see revenues decline in 2012 as competition lessens between China's e-commerce sites, particularly small and medium-sized group buy sites and B2C malls, and ad spend for directory listings decreases. Read More

Letao Cuts Ad Spend by 80%

China Business News, 11/29/11

Bi Sheng, CEO of Chinese B2C online shoe retailer Letao, revealed recently that a decline in sales has led to the company's decision to cut 80% of its marketing budget. Read More

Womai Logistics Upgrades Cause 2-Week Delivery Backlog

Beijing Business Today, 10/24/11

Chinese oil and food import/export firm COFCO's subsidiary and food product B2C website Womai has responded to customer complaints that orders placed since October 8 have still not been delivered, stating that the delay was due to warehouse upgrades, but did not mention any resolution or compensation. Read More

Linekong to Commercially Launch MMO

Sina Tech, 9/08/11

Beijing-based online game developer and operator Linekong will commercially launch its self-developed 3D MMORPG Warrior King (Yongbing Tianxia) on September 15, according to CEO Wang Feng. Read More

LeTao Raises Ad Union Commission 10 Percentage Points

BiaNews, 3/22/11

Chinese B2C online shoe retailer Letao has announced that in March 2011 its online advertising union, Letao Union, will increase commissions from 8% to 18%. Read More

Tencent Launches E-Commerce Site Reward Points Alliance

Legal Evening News, 3/10/11

On March 7, Shenzhen-based internet company Tencent (0700.HK) announced the launch of a new reward points system alliance, QQ Caibei ("QQ Cowries") (cb.qq.com). Read More

Letao Obtains USD 30 Mln in Third-Round Funding

Netease Tech, 1/04/11

Chinese B2C online shoe retailer Letao has announced completion of third-round funding reaching USD 30 mln (nearly RMB 200 mln). Read More